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Content Brief Templates

Create reusable templates for products, services, or topics you write about frequently. Reduce manual entry, ensure consistency, and ship content faster by eliminating the blank page.

Why Templates Matter

Content briefs are the foundation of good content. They tell the AI:

  • • What to write about
  • • Who the audience is
  • • What keywords to target
  • • What messages to emphasize
  • • What outcomes you want

But writing briefs from scratch is tedious. If you write about similar topics repeatedly, you're reinventing the wheel every time.

How Templates Work

1. Create Once

Build a template for content types you repeat. For example, if you publish product guides regularly, create a "Product Guide" template with standard sections: use cases, features, pricing, comparison to alternatives, etc.

2. Reuse & Customize

When you're ready to write a new product guide, select the template. Fill in the specific product details, keywords, and messaging. The rest is pre-configured.

3. Share Across Team

Templates are shared with your entire team. Everyone uses the same structure for similar content types, ensuring consistency across all publications.

4. Update & Iterate

As you refine what works, update the template. Next time you use it, you get the improvements. Templates evolve with your brand and audience.

Real Template Examples

SaaS Company: Product Guide Template

Pre-configured sections:

  • • What is [Product] (definition)
  • • Who needs [Product] (personas)
  • • Key features and benefits
  • • How it compares to [Competitor]
  • • Pricing and plans
  • • Getting started (onboarding)
  • • Case study: [Customer] success

Result: New product guide takes 10 minutes to brief instead of 45 minutes writing from scratch.

E-commerce: How-To Guide Template

Pre-configured sections:

  • • What is [Skill/Process]
  • • Why it matters
  • • Prerequisites and tools needed
  • • Step-by-step instructions (5-7 steps)
  • • Common mistakes to avoid
  • • Advanced tips
  • • [Company] product tie-in

Result: Consistent structure across all tutorials. Team members can use templates without wondering what to include.

Agency: Case Study Template

Pre-configured sections:

  • • Client background
  • • Challenge they faced
  • • Our solution
  • • Implementation timeline
  • • Results and metrics
  • • Client testimonial
  • • Lessons learned

Result: Every case study has consistent structure and tells the same compelling story.

Real Benefits

  • ✓ 50% faster briefing: Fill in variables instead of writing from scratch
  • ✓ Team consistency: Everyone follows the same structure for similar content types
  • ✓ Quality standards: Templates embed best practices learned over time
  • ✓ Onboarding new writers: New team members follow templates instead of guessing what to include
  • ✓ Scale content: Generate 10x more content with the same effort

Getting Started with Templates

Step 1: Identify Patterns

Look at your content calendar. What types of articles do you write repeatedly? (e.g., product guides, how-tos, industry reports, case studies)

Step 2: Define Structure

For each content type, define the standard sections and what goes in each. This becomes your template structure.

Step 3: Create Template

In Wordflows, create the template with pre-filled sections and guidelines. Add any default keywords, messaging, or instructions.

Step 4: Use & Refine

Use the template for your next piece of content. Learn what works. Update the template with those learnings.

Standardize your content process

Create templates once. Reuse them forever. Scale without losing consistency.